We faced a complex creative puzzle: developing a visual style that would resonate with children while effectively communicating Pediasure’s scientific benefits, all within an extremely tight production timeline. The brief demanded a balance between playful approachability and medical credibility, requiring an innovative technical solution for the boiling line animation effect that had never been attempted in our previous work.

We engineered a custom outline shader that dynamically responded to the geometry’s silhouette while maintaining a deliberately minimalist form. The shader incorporated subtle gradient variations and continuous motion, creating an organic, hand-drawn quality despite its 3D foundation. To meet the demanding deadline, we optimized our workflow by developing reusable animation cycles and strategically integrating 2D painted expressions over the 3D base, allowing us to maintain artistic quality while significantly reducing production time.